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Superga x Barbie Movie

3D modeling
art direction
concept design
set design
product visualization

Iconic, pop and fun: if Barbie is all this (and we know, “She can be anything she wants”), Nova Visualis couldn’t be any less. With an all pink and sparkling look we immersed ourselves in the wonderful world of the most famous doll ever.

The film featuring her as the undisputed protagonist has been released and for the occasion we present to you the visuals we created for the new, colorful and brilliant collection by Superga in collaboration with the Undesign team

We took care of and produced the 3D modeling of the entire collection and, subsequently, the ADV images and animations, trying to dress Superga with all the style of Barbie.

Creative direction and social strategy Undesign