in touch

Iuri Room

3D modeling
art direction
concept design
set design
product visualization

A digital and hyper-realistic concept store created to exibith all the IURI collections bags.
This virtual room was created as a natural continuation of the style of IURI accessories, using the symbol color of the designer and of his brand, a yellow zabaglione, as the predominant tone on the walls and a series of architectural elements that recall the details of his geometric bags.
The architectural metal ribs are a clear reference to the raised stitching that decorate the Container line, while in the center of the room we designed an exhibition space that stylistically refers in the forms to the conformations of a walkway.