On the one hand the importance of the external spaces and the architectural position of the complex with respect to the surrounding context, on the other a virtual tour capable of offering users an exploration of the interiors in a vivid and interactive way: here are the two trajectories we followed to create renderings of the Sant’Antonio di Bari complex.
With the aim of promoting the promotional sale of the apartments, we have carefully curated images that could convey the liveability of the external environments of the complex. We worked on the arrangement of architectural elements such as buildings, gardens, leisure areas and swimming pools, using lighting techniques that could embellish the renderings.
For the interior, however, we focused mainly on the virtual tour experience in which the user could immerse themselves at 360 degrees, showing the modern furnishings consistent with the entire complex and selecting furniture, finishes and accessories with an elegant and contemporary.
The union of two different ways of exploring the outdoors and the indoors has proven to be a winning and effective strategy to best communicate the beauty and potential of this complex.